Brisbane Skin & Laser Clinics sought a fresh brand and website redesign to elevate their image in the competitive skincare and aesthetics industry. However, midway through the initial redesign process, the business owner became dissatisfied with the direction taken by the original designer, prompting a new approach that balanced the need for a refined, effective brand with existing project constraints on time and budget.

Upon joining the project, my goal was to optimise and enhance the work completed thus far, bringing cohesion, sophistication, and user-centric functionality to the brand’s online and offline presence.