Man vs Ageing

Brand Identity Design | Web Design & Development | UX/UI | CRO

Man vs. Ageing

Project deliverables:

Project Overview

Man vs Ageing is a wellness brand focused on helping men confidently tackle the challenges of ageing. Despite being in development for years, the project had stalled due to setbacks with a previous design agency, whose initial website version didn’t align with the brand’s vision or meet functionality standards. 

When we stepped in, I redesigned key components to align with the original brand style, addressed missing sections, and created a cohesive, user-friendly experience. Although we could adapt certain elements from a similar project, AS Wellness, I was mindful to ensure Man vs Ageing maintained its own distinctive look and functionality. After finalising wireframes and the overall user journey, the project was handed over to an external development team to bring the designs to life.

Project Goal

Provide a smooth, guided experience that instils confidence and makes it easy for users to explore and purchase products.

Project Outcome

Finalised high-fidelity wireframes delivered to external developers with detailed website style guide, individual components, and user journey.